Why Strong Economics Is Not The Enemy of Impact
[reading time: 3 minutes] I work a lot with mission-driven engineers on the financial side of their entrepreneurial projects. Once they have identified their innovation and have an idea of how to bring it to market, I help them translate their project into financial terms and build the economic backbone of their business. One thing […]
Why “I need more information” Is Often a Survival Response
[reading time: 4 minutes] “Why don’t we go to this tradeshow?” Or this trunkshow. Or this sponsorship opportunity. Or this pop-up store. Or this event. Or… You get the picture. These are the sorts of questions that your teams, or yourself, have probably asked many times and it keeps coming back. They are real opportunities: […]
Why Avoided Decisions Are Still Decisions
[reading time: 4 minutes] There is a pattern I see again and again with business founders. When they talk about their business, whether they are fashion designers, scientists or artists, they speak with passion about their products: how they are designed, made, and how they will be like in the future. That obsession on perfecting […]