This journey is for fashion, textile, accessories and home décor founders, makers, crafters, product designers, and any creative business owners who want their work to bring about positive change in the world.
You’re purpose-driven, curious, and committed, but tired of the greenwashing noise, the overwhelm, and the endless “shoulds.”
You want your business to feel honest, grounded, and future-ready. You want clarity on what matters most, more confidence in your decisions, and a calmer, more intentional way to move forward.
Markets are noisy. Sustainability is confusing. Customers are skeptical. Regulations shift. AI accelerates everything.
The world is shifting fast. Your business can shift with it.
It’s indeed a chance to strengthen its foundations that stay relevant as technology, culture, and expectations change.
You don’t need to predict the future.
You only need to design a business that’s ready for it.
This 21-Day Clarity Journey helps you build a business that’s honest, resilient, human, and ready for the future.
A steadier, more confident sense of direction. Without the overwhelm.
Clarity on where you are and where to go next
A calmer, more confident way to make decisions
A clearer financial foundation
A better understanding of your impact
Early structures for resilience and adaptability
21 days of gentle nudges to prepare your business for the future
One email per day
Three minutes to read
One small shift at a time
Clear ideas
Short reflections
Practical, design-led prompts
I began my career as an investment banking advisor, then spent the next two decades building businesses. Some thrived, others taught me what really matters (lessons that hit hard at the time, but hey: I learned and survived!).
Along the way, I built (and sold) a fashion company that grew far beyond what I ever expected, which opened the door to opportunities like mentoring multiple cohorts of creative founders across international programmes, contributing to international publications on climate change, authoring an EU-commissioned toolkit on circular fashion business, helping organizations shift to a business model that is more regenerative and redistributive by design or hosting podcasts.
These opportunities brought me A LOT of joy!
Today, with Better Business Founder, I bring clarity, strategy, finance, and a design mindset to help purpose-driven founders build future-ready businesses. Without overwhelm or greenwashing.