Start the journey with a free 7-day email series that brings clarity to your business and helps you make confident, forward-looking decisions.
Short reflections. Simple prompts. A gentle return to clarity, direction, and confidence.
You’ll walk away with:
This journey is for fashion, textile, accessories and home décor founders, makers, crafters, product designers, and any creative business owners who want their work to bring about positive change in the world.
You’re purpose-driven, curious, and committed, but tired of the greenwashing noise, the overwhelm, and the endless “shoulds.”
You want your business to feel honest, grounded, and future-ready. You want clarity on what matters most, more confidence in your decisions, and a calmer, more intentional way to move forward.
The world is shifting fast. Trends move, customer expectations evolve, technology accelerates.The market can feel noisy and unclear. And AI blurs what feels real and grounded.
The risk isn’t falling behind. It’s drifting into decisions that don’t feel right for you.
You don’t need to predict the future.
You simply need a business that’s steady, honest, and aligned with the way you want to create.
This journey helps you pause the noise long enough to see where you are, what’s no longer helping you, and what your next steps should be for 2026.
A steadier, more confident sense of direction. Without the overwhelm.
By the end of the journey, you’ll have:
A clearer picture of the business you want to run in 2026
A sense of what needs to evolve, simplify, or be left behind
More confidence in your decisions and less second-guessing
A deeper understanding of your business foundations (creative, strategic, and practical)
Early structures that support steady progress, not burnout
2–3 focused priorities you can use immediately to move forward with intention
This is not a sprint.. It’s a reset designed to bring you back to clarity.
7 days of gentle nudges to prepare your business for the future
One email per day
Three minutes to read
One small shift at a time
Clear ideas
Short reflections
Practical, design-led prompts
I began my career as an investment banking advisor, then spent the next two decades building businesses. Some thrived, others taught me what really matters (lessons that hit hard at the time, but hey: I learned and survived!).
Along the way, I built (and sold) a fashion company that grew far beyond what I ever expected, which opened the door to opportunities like mentoring multiple cohorts of creative founders across international programmes, contributing to international publications on climate change, authoring an EU-commissioned toolkit on circular fashion business, helping organizations shift to a business model that is more regenerative and redistributive by design or hosting podcasts.
These opportunities brought me A LOT of joy!
Today, with Better Business Founder, I bring clarity, strategy, finance, and a design mindset to help purpose-driven founders build future-ready businesses. Without overwhelm or greenwashing.