What Remains Unmistakably Human?
Many years ago, I was sitting in the metro, tapping on a small grey screen with a plastic stick. The man next to me kept glancing over, visibly intrigued. Finally, he asked what I was holding and what I was doing. Had he asked that question in 2026, it would have been strange. But at […]
Why Your Business Needs to Be Designed for Tired Days
Motivation is often interpreted as the fuel of a business, but it doesn’t last. When motivation is there, everything moves more easily. Decisions feel lighter. Messages are answered quickly. Work is done smoothly. The business feels under control. It feels like proof that the system works. When motivation drops, the story changes. Nothing dramatic breaks. […]
Why Confusion Costs More Than Bad Execution
When I started my business almost twenty years ago, the fashion industry worked in a very different way. The fashion world was pre-everything as we know it today. Pre-internet. Pre-social media. Pre-fast-fashion. The rhythm of the industry was clear and widely shared. Everything revolved around seasons. Trade shows were central. You prepared for them for […]
Why Capable Founders Struggle More Than They Should
I met Sara in Istanbul. Sara is a couture fashion designer based in Belgium, with more than fifteen years in business. Her work is shown at major events (film festivals, fashion shows, tradeshows…) and she sells and collaborates internationally. From the outside, this looks like success. She runs a serious atelier. She is visionary and […]
Why a Business that Heavily Relies on Its Founder Is Not Viable
There is a situation that many founders have already experienced. Your business works. Things move. Decisions get made. Problems get solved. Until you’re tired. Not exhausted. Just a bit worn down. Less sharp. Less available. Less willing to push. And suddenly, everything feels heavier. Emails pile up. Small issues take longer to resolve. Decisions that […]