Begin with the free 5-day mini-course: Financial Bravery
A simple place to begin. One short email a day. No hype. just a clearer path forward.
After more than two decades working across investment banking, entrepreneurship, fashion, and impact consulting, I began to see the same pattern again and again: founders with strong ideas and deep values, yet struggling to build work that could endure beyond the initial momentum.
Experience across fashion entrepreneurship, public policy, and founder education has made one thing consistently clear. Whether building and selling a global fashion brand, authoring a circular fashion business toolkit commissioned by the European Union, or teaching finance for over a decade in an entrepreneurship program at a leading chemistry engineering school, the challenge was rarely intent or creativity — but making economic choices that allow good work to last, spread, and compound over time.
Better Business Founder exists to support that shift. I write and teach to help creative founders make the economic choices that allow their work to last: beyond the moment or the trend.
Outside of my work, I host podcast conversations on climate and the environment, help preserve heritage fishing boats along Normandy’s coast or train for my next marathon.
I’m based in Paris, France.
The world is shifting fast. Trends move, customer expectations evolve, technology accelerates.The market can feel noisy. And AI blurs what feels real and grounded.
In this environment, mission alone is no longer enough to navigate uncertainty.
Founders who want their work to last need to make clear economic choices without losing their grounding
Staying financially sound while staying true determines whether impact endures
I’m building this place for founders who care deeply about the change they want to create, and are ready to think more honestly about the economic choices that make that change possible.